{"id":2686,"date":"2020-12-04T16:04:59","date_gmt":"2020-12-04T16:04:59","guid":{"rendered":"https:\/\/ec-projects.co.uk\/intersystems-uki\/?p=2686"},"modified":"2020-12-04T16:04:59","modified_gmt":"2020-12-04T16:04:59","slug":"qa-with-catherine-sullivan","status":"publish","type":"post","link":"https:\/\/ec-projects.co.uk\/intersystems-uki\/qa-with-catherine-sullivan\/","title":{"rendered":"Q&#038;A with Catherine Sullivan"},"content":{"rendered":"<p>In our latest instalment of the Q+A blog series, we spoke to our Digital Marketing Co-ordinator, Catherine Sullivan to find out more about her role and how data plays a part in engaging customers.<\/p>\n<h4><strong>What\u2019s your job role at InterSystems and what does it involve?<\/strong><\/h4>\n<p>I\u2019m the Digital Marketing Co-ordinator, which is a varied role. I do a lot of behind-the-scenes work to support our various marketing campaigns, whether that\u2019s with a landing page, marketing automation or Google Ads, among other things. I\u2019ve worked for InterSystems for about seven and a half years now, and I had a pretty eclectic career journey prior to starting \u2013 including a stint as an academic librarian!<\/p>\n<h4><strong>What\u2019s a project you\u2019re proud of having worked on?<\/strong><\/h4>\n<p>I\u2019m proud of our content hub and how it gives us a showcase for the UK and Ireland business. It\u2019s packed full of insights and regularly updated, so it\u2019s great to see it used and recognised both within the business and externally.<\/p>\n<h4><strong>What attracted you to InterSystems? <\/strong><\/h4>\n<p>What I like about InterSystems is the ever-present opportunities to develop and grow intellectually \u2013 we have so many great minds here and there is the opportunity to always be learning. Equally, I\u2019m motivated by the satisfaction of a job well done, especially if it\u2019s work that makes life better, which is definitely the case for many of the projects InterSystems is involved in.<\/p>\n<h4><strong>How has this year and the COVID-19 pandemic altered the way that marketing strategies are executed? <\/strong><\/h4>\n<p>With no physical events, digital has really come to the forefront as the primary way we\u2019re engaging with people. Whether that\u2019s via the smaller more frequent touch points such as our social media channels and email send outs, or through large scale virtual events, the pivot to digital has been both challenging and brought with it a lot of opportunities to rethink the way we do things.<\/p>\n<h4><strong>How is data important to you in your role? <\/strong><\/h4>\n<p>Data really is important in every aspect of a business, and that is the same for us in the marketing team. Data is how we track engagement with marketing activity, know who to contact, and when, and whether something is working or not. Data helps us make the right decisions.<\/p>\n<h4><strong>How do you think the adoption of AI digital marketing will transform the landscape?<\/strong><\/h4>\n<p>AI will help us be more targeted and personalised with our digital marketing, ensuring we deliver the right message, to the right person at the right moment. It\u2019ll become less of a broad brush and more about the details and nuance.<\/p>\n<h4><strong>What stands out to you as a key digital marketing trend for 2021?<\/strong><\/h4>\n<p>We\u2019ve seen this year the importance of a personal touch, and I think next year we\u2019ll see a growing importance placed on putting people at the centre of web experience. Additionally, there will need be fresh consideration for SEO strategies, as search engines adapt to answering questions instead of keywords.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our latest instalment of the Q+A blog series, we spoke to our Digital Marketing Co-ordinator, Catherine Sullivan to find out more about her role and how data plays a part in engaging customers. What\u2019s your job role at InterSystems and what does it involve? I\u2019m the Digital Marketing Co-ordinator, which is a varied role. [&hellip;]<\/p>\n","protected":false},"author":91,"featured_media":1749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[10],"tags":[],"jetpack_featured_media_url":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-content\/uploads\/2020\/02\/startup-business-2.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Q&amp;A with Catherine Sullivan - InterSystems<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ec-projects.co.uk\/intersystems-uki\/qa-with-catherine-sullivan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&amp;A with Catherine Sullivan - InterSystems\" \/>\n<meta property=\"og:description\" content=\"In our latest instalment of the Q+A blog series, we spoke to our Digital Marketing Co-ordinator, Catherine Sullivan to find out more about her role and how data plays a part in engaging customers. What\u2019s your job role at InterSystems and what does it involve? I\u2019m the Digital Marketing Co-ordinator, which is a varied role. 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With a varied background which includes working as an academic librarian, Catherine thrives on data and the actionable insights it delivers to guide marketing strategies.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-json\/wp\/v2\/posts\/2686"}],"collection":[{"href":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-json\/wp\/v2\/comments?post=2686"}],"version-history":[{"count":2,"href":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-json\/wp\/v2\/posts\/2686\/revisions"}],"predecessor-version":[{"id":2691,"href":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-json\/wp\/v2\/posts\/2686\/revisions\/2691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-json\/wp\/v2\/media\/1749"}],"wp:attachment":[{"href":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-json\/wp\/v2\/media?parent=2686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-json\/wp\/v2\/categories?post=2686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-json\/wp\/v2\/tags?post=2686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}