As part of our Q&A blog series, Adam Quirke, our Market Development Representative, talks bridging the gap between marketing and sales \u2013 and why, in business, data alone is not enough.<\/p>\n
I\u2019m the Market Development Representative at InterSystems, which involves supporting the marketing team when it comes to increasing InterSystems\u2019 presence across business sectors. I\u2019m also responsible for engaging and nurturing relationships with prospective clients to pinpoint their requirements and feed this back to the wider sales team.<\/p>\n
I\u2019ve come to InterSystems from Gartner, where I worked as a research content specialist. My role was to understand the IT questions clients had (anything from \u201cwhat job spec should we use for a Java developer?\u201d to \u201cwhere should I site my new datacentre?\u201d) and work out the underlying issue, then identify which research or analyst would be best placed to help with answering the request.<\/p>\n
Prior to that I worked for JustIT Apprenticeships, where my role was to engage and initiate an interest in the Government\u2019s apprenticeship scheme. This was across a huge range of companies, from small businesses of 15-20 people right up to global organisations such as Nomura, Mayer Brown and Sainsbury\u2019s.<\/p>\n
The opportunity to join a forward-looking organisation which is already a leader in its field \u2013 especially at a time when the business is looking to move into new market sectors. Personally, I see this role as the link in the chain between the marketing team and the sales department. I feel there is a lot of scope not just to help the company prosper, but to shape the process and direction that allows it to do so.<\/p>\n
Data is vital, not just for companies, but for individuals. The knowledge we have and share is what keeps the world turning. However, just having the data is not enough. It needs to be information you can readily access and understand, otherwise it\u2019s just clutter.<\/p>\n
We\u2019re also in an age where the amount of data available is massively increasing, and very quickly \u2013 meaning we\u2019re often chasing to try and keep up with it. Because of this, I would say the data platform technology is probably just as important as the data itself. Think of a library: if you placed books randomly on any shelf, rather than in order, then it wouldn\u2019t matter if the book you needed was there or not \u2013 you wouldn\u2019t be able to find it anyway. It\u2019s the same principle with data management. You\u2019ve got to ensure that the data is stored in a way that makes it easily retrievable, or it can\u2019t be utilised to its full potential.<\/p>\n
Data is vital in making a business successful. This is not a new idea \u2013 even in pre-computer times a shop would need to know which items sell well and which don\u2019t, otherwise they\u2019d go out of business. The difference these days is that there is so much information available, which means businesses are able to build a better picture of their clients, mapping their needs and preferences.<\/p>\n
The ability to analyse data quicker, especially with inventions like quantum computers, will allow us to solve more and more complex problems such as encryption, cybersecurity and optimisation of supply chain logistics \u2013 which will then mean that more and more data will be needed.<\/p>\n
With artificial intelligence becoming more and more sophisticated thanks to big data, I also think autonomous vehicles will become the norm within the next 20-30 years. The main block will be people\u2019s willingness to \u2018trust\u2019 a machine. In fact, the vast majority of roles should become automated in the near future for similar reasons.<\/p>\n
After all, what\u2019s the point of progress if not to improve things for the human race?<\/p>\n","protected":false},"excerpt":{"rendered":"
As part of our Q&A blog series, Adam Quirke, our Market Development Representative, talks bridging the gap between marketing and sales \u2013 and why, in business, data alone is not enough. What\u2019s your job role at InterSystems and what does it involve?\u00a0 I\u2019m the Market Development Representative at InterSystems, which involves supporting the marketing team […]<\/p>\n","protected":false},"author":74,"featured_media":1749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[10],"tags":[],"jetpack_featured_media_url":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-content\/uploads\/2020\/02\/startup-business-2.jpg","yoast_head":"\n