here<\/a> from Germany, he asks. (No hands). Then: has anyone been on a German train. (A few hands). And who thinks German trains are better than English ones. (Lots of hands). So\u2026 he asks: who thinks Germans are very creative people. (No hands). <\/p>\nExactly, he says, the German rail system is not known for its creativity\u2026 yet, as a video he shows demonstrates, German Rail is quite creative. It has, for example, done a lot of work on its apps, to improve people\u2019s travel experience: and that has increased passenger numbers. The lesson: big companies can be as innovative as \u201cyoung and sexy start ups\u201d. They just need to focus on finding and implementing good ideas. <\/p>\n
Vullings goes on to ask his audience how many have good ideas. (A few hands). Brilliant ideas. (Fewer hands). Bad ideas. (Half-hearted hands). It\u2019s ok, he says. Any ideas are good: the challenge is to \u201ccombine them in ways that add value.\u201d Bringing ideas together in a way that adds value is what an IdeaDJ does. Specifically, he adds, an IdeaDJ looks for combinations of ideas that create \u201celegant\u201d solutions. He gave the example of printing a TV on bicycle packaging to encourage shippers to look after it in transit. <\/p>\n
Wrong answers and blurring boundaries <\/h2>\n<\/h2>\n
Vullings went on to ask his audience to provide \u2018wrong\u2019 answers to three questions: what is the capital of Belgium, how many 3D printing start-ups in Europe, and what is the colour of his mother\u2019s car. Getting a complete set of wrong answers is difficult, he points out: people naturally give the right answer to the first question, or guess a colour for the final one that might just be correct. <\/p>\n
To get a complete set of wrong answers, he says, people need to think differently: they need to give a colour answer to the city question, or a city answer to the car colour question. Blurring boundaries leads to more creative solutions. And this kind of thinking is particularly important for \u201cwicked problems\u201d like healthcare reform. <\/p>\n
Vullings had three top tips for doing this. One: break out of your silos: make sure you are not locked down in jargon; be open to learning from others or, as he put it: \u201cgo from Ego to Lego\u201d. Second: Find the right friends and partners; Ikea is working with Adidas, because it can see that people want to work out more; so there are lots of opportunities out there as long as you also \u201cgo from ego-system to ecosystem.\u201d Third: find new ways of working: change titles; a Belgian supermarket has introduced a work simplifier to shake things up; find new data; don\u2019t \u201ccopy and paste\u201d what has been done before. <\/p>\n
In doing this, he acknowledged that it was important to take account of and manage risk. That doesn\u2019t mean doing nothing. And it doesn\u2019t mean \u201cjust jumping to success.\u201d There is an area in the middle, what he called \u201cnearlying\u201d: something that is done with the right intentions that hasn\u2019t yet led to the right results; but is getting there. Handled correctly, that leads to \u201clearning\u201d and then \u201cearning.\u201d <\/p>\n
So, lots of think about. \u201cAnd good luck on your IdeaDJ journey.\u201d <\/p>\n
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Ramon Vullings, author, cross-industry expert, and ideaDJ, was the first speaker at InterSystems Joined-Up Health & Care 2019. He says he has a \u201ccritical, intelligent audience\u201d but he wants to \u201cblow your mind a little bit.\u201d Is there anyone here from Germany, he asks. (No hands). Then: has anyone been on a German train. (A […]<\/p>\n","protected":false},"author":69,"featured_media":1365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[21],"tags":[23],"jetpack_featured_media_url":"https:\/\/ec-projects.co.uk\/intersystems-uki\/wp-content\/uploads\/2019\/10\/20191010_093605_thumb.jpg","yoast_head":"\n
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